The Racine Public Library, 75 Seventh St., will host an author book talk and signing by UW-Parkside History Professor Jeffrey Alexander on Monday, February 2 at 6:30 p.m. in the library's Lee Room.
Based on his newly published book Japan's Motorcycle Wars: An Industry History, Alexander offers his historical and business insights on the business war that was Japan's 20th century motorcycle industry. During the program, Dr. Alexander will examine the industry's explosive growth during the early 1950s when the number of manufacturers swelled to more than 200. Through the use of transcripts, industry publications, and company histories that have until now been available only in Japanese, Dr. Alexander chronicles an industry beset by misplaced loyalties, technical disasters, and marketplace victors forged from brutal competition. The presentation features dozens of rare photographs, many unpublished outside of Japan.
The event is free and open to the public. No registration is necessary. For more information contact the Racine Public Library at 262.637.2571.
Based on his newly published book Japan's Motorcycle Wars: An Industry History, Alexander offers his historical and business insights on the business war that was Japan's 20th century motorcycle industry. During the program, Dr. Alexander will examine the industry's explosive growth during the early 1950s when the number of manufacturers swelled to more than 200. Through the use of transcripts, industry publications, and company histories that have until now been available only in Japanese, Dr. Alexander chronicles an industry beset by misplaced loyalties, technical disasters, and marketplace victors forged from brutal competition. The presentation features dozens of rare photographs, many unpublished outside of Japan.
The event is free and open to the public. No registration is necessary. For more information contact the Racine Public Library at 262.637.2571.
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